Founder / 0→1
From Side Project to a SaaS With Paying Customers
Designed, built, launched, and operate a SaaS product solo, taking it from zero to paying customers with no marketing budget.
The Challenge
Small businesses drowning in manual admin: chasing invoices, copying data between tools, following up on unpaid quotes. The existing tools were either too complex, too expensive, or not designed for how SMBs actually work. I wanted to build something lean, focused, and genuinely useful, and prove I could take a product from idea to revenue entirely on my own.
The Approach
I built RevoBill end-to-end: product design, engineering, infrastructure, marketing, customer support, and GTM. All solo. The product automates the full quote-to-invoice-to-payment flow for SMBs, removing the manual steps that cost small business owners time they don't have. I treated every aspect, including support conversations and onboarding, as a product signal, iterating fast based on what real users told me.
The Outcome
RevoBill has paying customers, acquired with zero marketing budget through product quality and word of mouth alone. It's a live, operating SaaS business that I continue to build and scale. More than the metrics, it's proof that I can operate at every layer of a product: from the first line of code to the first paying customer.
This kind of work usually runs as fractional CPO.
Companies I've worked with
More Work
Other Case Studies
AI-Native Product Leadership
Taking an AI Product Bet From Research to MVP
Took an early AI product bet through deep discovery, hands-on prototyping, daily client iteration, and user validation. From 0→1 to an MVP engineering could build.
Engineering Culture
Making Developer Experience a Business Priority
Turned DevEx from an engineering-internal concern into a company-wide north star metric, moving a mid-sized SaaS org to the 75th percentile for developer experience in its cohort.
Payments & Infrastructure
Unifying Billing Across Three Legacy Systems
Led the strategic migration of the company's entire subscription base from three fragmented legacy systems into a single source of truth.
Got a Problem That Looks Like This?
One discovery call: 30 minutes, no pitch. Bring the messiest version of it.